Marketing cross selling El cross-selling (venta cruzada) es. 1 Cross Selling es una estrategia de ventas para estimular a los clientes de una empresa a adquirir nuevos productos y servicios que esta ofrece. 2 Por ejemplo, si un cliente ya ha comprado una suscripción a tu herramienta de marketing, mediante las ventas cruzadas podrías alentar a ese. 3 El Cross Selling, también llamado en español “venta cruzada”, es una táctica de marketing mediante la cual un vendedor intenta vender productos. 4 Key Takeaways Cross-selling is the practice of marketing additional products to existing customers, often practiced in the financial Financial advisors can often earn additional revenue by cross-selling additional products and services to their existing Care needs to be taken to do this. 5 Cross-selling and upselling are two distinct practices that involve approaching existing customers and convincing them to purchase additional products or services. In the case of upselling, your goal is to sell a more expensive, more advanced product to the customer than they had planned by conveying its added benefits. 6 Cross-selling is irreplaceable for brands that sell high-value but low purchase frequency products. A classic example comes from the mattress company Casper. A business that started purely with high-quality mattresses ranging from $ to $2, has expanded to sell bed frames, pillows, and bedding. 7 Cross-selling is considered one of the most effective forms of marketing, as this type of selling allows companies to increase their revenue without having to convert new customers. Cross-selling can also reduce how much the company spends on other marketing avenues. 8 By definition, cross-selling is selling a different product or service to an existing customer. That is, you recommend products or services to your existing customers that will complement or expand the products or services they already have. Look at the travel industry, for instance. 9 Brief. Reinvigorate Cross-Selling. The financial services firm USAA prizes its relationships with customers and consistently earns the highest customer loyalty scores in the industry for both US banking and insurance businesses. The high level of trust affords USAA access to copious customer data that it uses to inform personalized cross. up selling ejemplos 10 A diferencia del up selling, que consiste en ofrecer un producto o servicio similar pero más caro, el cross-selling anima a proseguir el proceso de compra ya. 11